Project history
| Date | Milestone |
|---|---|
| 2021 | The FINCA name and idea originate. The La Finca Social Club Meetup community is established; today it is held as an owned legacy asset, not an active community. |
| Apr 2026 | Brand identity approved: the "Tucked C" FC monogram and FINCA wordmark, parchment and gold palette (#C6B27A), brand voice frames ("New here. Known here.", "Come alone, leave known"), and the @fincasocialclub handle secured. |
| May 2026 | Masterplan developed through V6 to V7.2 with canonical modules: entity, governance and tax doctrine; paid growth doctrine; UGC engine; competitive and USP analysis; sitemap and information architecture; the eight design systems canon. |
| 24–26 May 2026 | Investor masterplan deck designed and deployed to the web (the original fincasocialclub.netlify.app). Teddy send-out pack prepared. |
| Jun 2026 | Product and operations canon completed: 18-screen app demo, app master creative brief, technical build spec, build roadmap, cold-start playbook, execution OS pack, 90-day dashboard, business plan (investor and internal versions), partner and host templates. |
| 10 Jun 2026 | First call with Teddy. Transcript on file. |
| 21–23 Jul 2026 | Founder positions prepared for the Teddy reconnect. Masterplan site rebuilt as R2 with the Product & Build chapter and the app demo. |
| 28–29 Jul 2026 | Founder working sessions: decision pack, gap-check, letter of understanding draft. |
| 31 Jul 2026 | Brief & Proposal for Teddy locked in the FINCA house document format. Correction of record adopted: the zero base is stated openly. |
| Aug 2026 | This site: the masterplan, the app demo, the founders hub and the full library consolidated at one link. Michelle designs the app remotely; Mike develops partners and revenue on the ground in CDMX. |
Designed artifacts · view in browser
App
Product demo · 18 screens
The full designed member app walkthrough: onboarding, rooms, Come Alone Mode, check-in, warm intros, Passport, Atlas, perks.
App
App prototype
Interactive prototype of the core member flows.
Operations
90-day dashboard
The operating cockpit: weekly metrics, proofs, gates.
Operations
FINCA operating system
The internal OS view: pipeline, calendar, decisions.
Strategy
Ecosystem map
How the products and revenue engines connect.
Web
Website mockup V2
Public website design direction.
Web · App
Sitemap & information architecture
The full web and app directory structure.
Deck
Masterplan deck · web edition
The 99-slide interactive masterplan, front page of this site.
Decks & core documents · PDF
| Document | What it is | |
|---|---|---|
| Masterplan Kickoff deck V2 | The founding kickoff presentation. | |
| Business plan · investor version | Market, model, revenue engines, risks. | |
| Business plan · internal founder master | The full internal plan. | |
| Build roadmap | Idea to first rooms to platform, phases 0–12. | |
| Cold-start playbook | How the first rooms fill. | |
| Execution OS pack | Operating templates, CRM schema, weekly cockpit. | |
| App master creative brief | The design canon Michelle designs against. | |
| Technical build spec | Stack, data model, workflows, version roadmap. | |
| App screens V1 | The first designed app screen set. | |
| Founders' response for Teddy · Jul 2026 | Written response ahead of the reconnect. |
Templates & one-pagers · PDF
| Document | Use | |
|---|---|---|
| Partner one-pager | Hand to a prospective venue or partner. | |
| Host briefing template | Train and brief a room host. | |
| Partner onboarding template | Onboard a founding partner venue. | |
| Post-event recap template | Capture proof within 24 hours of a room. |
Not published here: founder-only negotiation documents (decision packs, position papers, working-session records, the letter-of-understanding draft). They remain in the private archive. The agreement terms Teddy sees are on the Brief & Proposal page.