FINCA — Investor Product Demo · New here. Known here.

Onboard Arrival Interview You're expected

Discover Home Living City Map Atlas Calendar

The Room Event · Come Alone Check-in Recap

The Graph Warm Intro Known Here Circles

Belong Passport City Stamps Soft Landing Impact

You · Content · Growth Profile Privacy Journal & Guides Goods Founding 100 · Invite

Presence™ · Signature Presence · Regulars Known Nearby Dinner for Six City Briefing The Host People I've Met

9:41

CDMX●●●100%

Welcome to FINCA

Tell us how you're arriving.

Come alone. Leave known. Four questions so your first room already knows who to introduce you to.

✓

I'm new to the city

✓

I'm coming alone

I'm building something — founder / creative

I'm looking for a real circle, not a feed

I want trusted local places & services

You're expected

We've saved you a seat at
Saturday's Open House.

ONTO · Álvaro Obregón · 7:00 PM

Your host will introduce you to three people — chosen from what you're building, where you're living, and the circle you're looking for.

1 founder, new to Roma 1 creative who's been here 2 yrs 1 host who knows everyone

Your Mexico City week

Good evening, Michelle.

This Saturday · come alone

The Long Table

Triple-introduction dinner · 3 seats held for you

Recognized

Known-here status

Rooms attended

Waiting for you

Ana wants a warm intro

You both build communities · met Saturday

›

A trusted dentist by Tuesday

3 member-vetted near Condesa · Atlas

›

Sunday build day

Give back · 2 members going

›

A table is forming near you

4 regulars at Café Buna · Presence™

Join the table

›

The city, curated by members

A dentist by Tuesday.

Search by need, not by category. Member-vetted, ranked by trust — never by who paid the most.

“a quiet café to meet a client…”Find

Eat alone tonightAfter-event drink Trusted gymCoworkingDoctorSpanish tutor

Recommended by FINCA

Map ›

Café Buna · Roma

Best for: meeting someone new

◇ Recommended by FINCA

›

Rosetta · Roma Norte

Member favourite · Passport perk active

◇ Recommended by FINCA

›

Sana Madre · Wellness

Vetted · members rate 4.9

◇ Recommended by FINCA

›

Rooms worth entering

Where to be — and who'll be there.

Sat · Open House · free

Sundown Rooftop

80–120 people · come alone friendly

🍷

The Long Table

Tue · triple-introduction dinner · 3 seats left

Come alone

💡

Idea Room · Design & Culture

Thu · small salon · members only

Gold

🌅

Founder Breakfast

Fri · Condesa · 12 seats

Circle

🏝️

Signature Weekend · Valle

Jun 20–22 · the trip that reshapes your circle

Trip

“Most apps show you everything.
FINCA shows you where to be.”

Tue · 7:30 PM · Roma Norte

The Long Table

No one is a stranger by dessert.

Come-Alone Friendly Easy EntryDeep ConversationSmall Table

Come Alone Mode

On. We'll take care of your first hello — your host has your arrival note.

Who you'll meet

4 founders3 creatives 2 new to CDMX1 investor EN · ES · FR · DE

🤝

Host rules

No Lost People · Third Event Rule · Known by Name

🎟️

Passport perk here

Welcome Serve on the house · partner venue

Show this at the door

You're expected.

Your host's note

“Michelle's building a brand studio & just landed from London. Introduce her to Ana & Daniel.”

To meet tonight

Ana · community builder Daniel · new to Roma Valeria · impact projects

You were in the room

Saturday, remembered.

People met

Intros made

Toward Regular

Reconnect

All ›

Ana R.

Coffee this week? · warm intro ready

›

Daniel M.

Save the venue you both loved

›

The relationship graph

A way to become known.

No swipes. No follower counts. No cold DMs. Introductions are requested, framed, and warm.

Request a warm intro

✓

I'd like to meet for coffee

I'd like to collaborate

I'm new here — show me the ropes

✶

Host-made introduction

“Michelle ↔ Ana — both building communities”

Curated

“The app makes the room remember.”

New here → known here

You're no longer anonymous.

Recognized62% to Regular

New Here

arrived

Introduced

first room

Recognized

you are here

Regular

3rd-event rule

Local Circle

—

City Host

—

“Stranger → recognized → regular.
By design, not by luck.”

The room gets you in — circles keep you

Small, recurring, yours.

Women New to CDMX

Meets monthly · 9 members

Joined

Founder Circle

Dinner for six · 2 seats open

›

Design & Culture

Gallery nights · Sunday tables

›

Impact Circle

Build days & community projects

›

No. 0042
Founding 100

FINCA Passport

Michelle van Eck · Member since 2026

Gold

Tier

CDMX

Home node

Recognized

Status

Tiers · think Amex Gold to Black

Passport

The room, the Atlas & city guides — wherever FINCA opens.

Live

Passport Gold

Priority RSVPs, partner perks, guest privileges, multi-city access.

Roadmap

Passport Noir

By invitation — concierge, private tables, founder rooms, global reciprocity.

Roadmap

Tiers a working concept — names, perks & pricing not finalized. Pricing shared privately on review.

Membership that travels — and unlocks

Collect cities as you belong.

Each stamp unlocks by attending a room, visiting a partner, or hosting. Soho House sells a building. FINCA sells the feeling — portable from city one.

🌵

Mexico City

🌴

Bali

Medellín

Madrid

Lisbon

London

Dubai

“One playbook. A constellation of cities.”

Arrival is easy. Belonging takes longer.

Land softly.

①

Day 1 · Arrive

Where to orient, safe transport, first dinner

②

Day 2 · Connect

Open House invite · meet 3 members · coworking

③

Day 3 · Belong

Passport perk · host intro · small dinner

Trusted partners

HousingImmigrationBanking WellnessSpanishHealthcare

Belonging cannot be extractive

Belong by contributing.

A quiet layer of contribution — never the pitch, always the practice.

240

Member hours

Members giving

🤝

Host a newcomer

Be someone's first known face

🌱

Sunday build day

Community project · 2 members going

🎟️

Sponsor a Saturday

Keep the Open House free

Michelle van Eck

CDMX · Founding 100 · Recognized

Rooms

Met

Cities

About me

Privacy ›

New to CDMXBrand & strategy EN · ES · DE · FROpen to host

Looking for

Coffee with foundersA real circleDesign collaborators

🔖

Saved places

7 spots across Roma & Condesa

›

📇

My Passport

Gold · No. 0042

›

Trust is the product

You decide who sees you.

Profile visibility

Visible to members in rooms you attend — never the public web.

📍

No location broadcasting

We never share where you are in real time

Off by default

✉️

Consent-based introductions

No cold DMs — every intro is accepted or declined

📷

Event photo consent

Ask before you're tagged in recap content

🚫

Report & block

Host moderation + human review on sensitive reports

›

“Social by design. Private by default.”

The brand you read before you walk in

Field notes.

Field Notes

How a city starts to
feel like home

On arrival, belonging & the third Saturday

🗺️

The newcomer's guide to Roma & Condesa

Where to arrive alone

Guide

📷

Known Here · portrait series

Members, one year in

Story

🎙️

Social Weather Report

What the network is feeling this month

Column

City guides

All ›

Mexico CityLondonParisNew YorkTokyo

A brand you wear & carry

The first serve is on us.

First launch

Welcome Serve

Agave botanical aperitif · Jamaica, cacao, tamarind, lime & chile

The CDMX collection

Cities ›

The Passport notebook

CDMX cathedral in gold

›

Santal & Vetiver candle

Lights every FINCA room

›

City cap & tote

Each city wears its landmark in gold

›

“High-margin — and it markets the club city to city.”

The first hundred set the tone

You're Founding
Member No. 0042.

Founding 100
Mexico City

Bring one brilliant person

Invite someone who'd make the room better.

MICHELLE-CDMX

2 invites left

Each invite unlocks

Guest passPassport badgeA city stampOpen House priority

Belong through rhythm, not randomness

Find your people in the places you already go.

How you're known here

✓

Trusted FINCA places only

Places I choose

Events only · or Invisible Mode

Presence is always yours to control. Auto-check-in is off by default.

Regulars · Café Buna

Check in

12
save here

4
come weekly

2
open to intros

Best time to meet members: Thursday 9–11 AM

A FINCA table is open

Roma Norte · 10:30 AM · 4 members nearby · good for coworking & gentle intros

“FINCA helps people become regulars before they become lonely.”

People you keep crossing paths with

Serendipity, by design.

Sofía

You both do morning cafés & were at Open House

◇ Open to a coffee intro

›

Daniel

3 of the same rooms · haven't met yet

›

Ana

Wellness mornings · also new to CDMX

›

Your Mexico City rhythm

Morning cafésDesign dinnersLow-key wellnessRoma · Condesa · Juárez

☕

Thursday Coworking Table

Forms near you · 4 regulars

›

🌿

Sunday Reset Circle

Matches your rhythm

›

Events create contact. Tables create belonging.

Find me a table.

Your table is forming

Thursday · 8 PM · Roma Norte

6 seats · hosted by FINCA

Matched on life stage, interests, language, social comfort & intent — friends, culture or building something.

Who's at the table

2 founders1 designer1 new to CDMXEN · ES · FRWarm · small

Not a newsletter — a city ritual

Your week, curated.

🚪

One room to enter

The Long Table · Tuesday · come alone

🤝

One person worth meeting

Ana — you keep overlapping

📍

One place to try

Café Buna · good for first coffees

📖

One guide to read

Arriving alone in Roma

🌱

One way to give back

Sunday build day

🎟️

One Passport perk

Welcome Serve at Rosetta

🇲🇽

One local note

A small etiquette grace for the week

Warm · discreet · culturally aware

Ask The Host.

You asked

“I'm new here and a little overwhelmed. Give me a gentle plan.”

The Host

Start small. A quiet coffee at Café Buna tomorrow morning — two members will be there. Saturday's Open House is come-alone friendly; I'll let your host know you're new. No pressure, just a soft landing.

Try asking

Where can I go alone tonight? Meet creative founders A first-coffee spot Trusted help with housing

“Not algorithmic. Not noisy. It remembers you into belonging.”

We remember the room for you

People I've met.

Ana R.

Met at Saturday Open House · reconnect ›

In my circle

›

Daniel M.

Met at Dinner for Six · saved for coffee

›

Sofía L.

Met through Founder Circle · reconnected twice

›

“People meet someone great, then lose the thread.
FINCA remembers the room.”

The city, alive · the open-the-app moment

Enter the city.

Room · 7 PM

Table forming

4 regulars

Go-alone café

Open to intros

Rooms soonTables formingRegularsGood to go alone

“Enter the room. Enter the city.
Enter belonging.”

What · Why · How

The Arrival Interview

Onboarding · data capture from minute one

What it is

Why it exists

How it works

Member value

Business value

The moat

Not nine businesses

One app. One membership. FINCA OS.

Nine layers, one operating system for the lived experience of a city. Each makes the others more valuable — and the room is the engine that powers them all.

The engine

The Room → the trust → the network

Events are how we acquire. Trust is what we sell. The room is the cheapest way to manufacture trust at scale — every other layer compounds off it.

🥂Now

Social Club & Rooms

WhatCurated, recurring gatherings & rituals — Open House, Long Tables, rooftops, up to the Passport Ball.

WhyBelonging starts in person. "Come alone. Leave known." solves the category's biggest emotional barrier.

HowA library of 14 locked formats & ~20 concepts; host rules (No Lost People, Third-Event Rule).

Revenue: F&B commission (15–20%), sponsorship, ticketed signatures.

📇Now → Next

Passport

WhatThe membership identity layer — tiered access & belonging that travels city to city (Passport / Gold / Noir).

WhyPeople don't just need events — they need portable belonging. Soho House sells a building; FINCA sells the feeling.

HowMember card + QR, city stamps, perks; Stripe + Mercado Pago; Founding 100 first.

Revenue: recurring membership ($25–$100/mo curated middle), perks, premium access.

🧭Next

Directory · Atlas

WhatMember-vetted best-of-city — places, people & services with the "Recommended by FINCA" mark.

WhyNewcomers don't trust anonymous reviews. "A Yelp the city actually trusts."

HowSearch by need ("a dentist by Tuesday"); member rankings; launch threshold ~100 vetted partners.

Revenue: recurring B2B (~100 partners ≈ $120K/yr), featured placement, commissions.

🗓️Next

Social Calendar

WhatThe city's social calendar, curated and synced to your own — CDMX first, then global.

Why"Most apps show you everything. FINCA shows you where to be — and who'll be there."

HowTwo-way sync (Google · Apple · Outlook); curated, not a firehose; "see where your people are."

Revenue: drives RSVP & the acquisition flywheel into every paid layer.

🛬Next

Soft-Landing · Concierge

WhatTrusted housing referrals, a member sublet/swap board, and the "first 72 hours" arrival flow.

WhyThe first weeks in a city are highest-trust, highest-friction — and highest-value.

HowVetted partners for housing, immigration, banking, wellness, language. Asset-light, referral-based.

Revenue: referral commissions, premium member services, partner fees.

🌱Next

FINCA Impact

WhatBelonging → contribution: vetted volunteering & impact events.

Why"Belonging cannot be extractive." Contribution deepens trust and makes the brand culturally defensible.

HowMember-discoverable build days, community projects, partner charities — never the pitch, always the practice.

Revenue: sponsored impact events, brand partnerships, reputation value.

🧠Now

Intelligence · The Graph

WhatThe member graph, matching & ranking, the trust layer — owned, first-party data.

Why"Not a feed. A relationship graph." The data moat: smarter every interaction, real switching costs.

HowQuiet by design — no swipes, no follower counts. Next.js · Expo · Supabase · privacy by design.

Revenue: powers conversion across every layer + future city-belonging reports.

🧢Later

FINCA Goods

WhatA brand you wear & carry — limited city collections; first launch the "Welcome Serve" agave aperitif.

WhyHigh-margin, and it markets the club city to city — each city wears its landmark in gold.

HowCaps, totes, candles, the Passport notebook; "the first serve is on us" opens every room.

Revenue: high-margin product + brand acquisition flywheel.

📖Next

App + Publication

WhatThe digital city layer (five tabs) + an editorial culture journal & city guides.

Why"The app makes the room remember." Content is the brand people read before they ever walk in.

HowEvery event becomes content; @fincasocialclub on IG · FB · TikTok, Substack & LinkedIn at launch.

Revenue: low-cost acquisition, sponsorship, partner features.

Earns now. Stacks next. Compounds later.

The flywheel investors are funding — every loop makes the next member cheaper to win and harder to lose.

Room→ Data→ Follow-up→ Return→ Membership→ Partner revenue↺

What

Member-vetted best-of-city — places, people & services carrying the “Recommended by FINCA” mark.

Why

Newcomers don't trust anonymous reviews. “A Yelp the city actually trusts.”

How

Member rankings + partner perks; web + mobile; launch threshold ~100 vetted partners.

Revenue / moat

Recurring B2B (~100 partners ≈ $120K/yr) + placement; rankings are first-party, can't be bought.

FINCA DIRECTORY

City GuidesEventsFor Partners

Rosetta

Italian dining · Roma Norte · Member rating 4.9 · Hosts FINCA Long Tables

A room designed for conversation — the kind of table where no one is a stranger by dessert. FINCA members host their Long Tables here.

Welcome Serve on the housePriority reservations for GoldMembers' table

Book via FINCAClaim member perk

Own this place? Claim your FINCA profile — free. Your place is already saved by 38 members.

Layer 1 · Baseline data

Global place data (Foursquare · Google Places · OSM) — names, hours, maps. We don't hand-build the commodity layer.

Layer 2 · FINCA trust (owned)

Member saves, check-ins, regulars, “good to go alone,” host picks, Passport perks — the proprietary moat.

Layer 3 · Monetize

Businesses claim profiles once member demand is visible → perks, tiers, analytics, sponsored rooms.

The line

“We use existing place data for speed. FINCA owns the trust layer.” Cold-start solved.

From Listed to Anchor

Businesses climb a ladder — free to premium — only after members create the demand.

Listed · free→ Verified→ Passport Partner→ Featured→ Anchor

FINCA ListedMember-LovedFINCA Verified Passport PartnerRoom HostLocal RespectAnchor Partner

New here. Known here.

We've saved you a seat atSaturday's Open House.

The Long Table

Waiting for you

Recommended by FINCA

Sundown Rooftop

The Long Table

Who you'll meet

To meet tonight

Reconnect

Request a warm intro

FINCA Passport

Tiers · think Amex Gold to Black

Trusted partners

About me

Looking for

How a city starts tofeel like home

City guides

Welcome Serve

The CDMX collection

Bring one brilliant person

Each invite unlocks

How you're known here

Regulars · Café Buna

Your Mexico City rhythm

Thursday · 8 PM · Roma Norte

Who's at the table

Try asking

The Arrival Interview

One app. One membership. FINCA OS.

The Room → the trust → the network

Social Club & Rooms

Passport

Directory · Atlas

Social Calendar

Soft-Landing · Concierge

FINCA Impact

Intelligence · The Graph

FINCA Goods

App + Publication

Earns now. Stacks next. Compounds later.

Rosetta

From Listed to Anchor

We've saved you a seat at
Saturday's Open House.

How a city starts to
feel like home