Page 1 · The brief
Four figures up front, labelled "where we intend to be at month six: targets, not results", taken directly from the plan so the pages cannot contradict each other: four events per month, 200 guests per event, 50–100 venue deals on the app, 6,000 people on WhatsApp.
What FINCA is
A social club for Mexico City: one night a week in a room that fills, an app that turns that room into value for venues across the city, and a name people want to be associated with. What it sells is belonging on arrival, the thing people need most in a city they have just moved to, and the hardest thing to buy. Mexico City takes in new arrivals constantly and nobody owns that moment.
Where it stands today
Nothing is built yet, and that is the honest starting point and the reason for a trial rather than a contract. No community, no venue, no product, no revenue. No entity, no counsel, no signed paper. What exists is the idea, the name, and three people who can execute it.
What we are building
Three pillars, each feeding the next: the event (one night a week in a venue that pays a share of what guests spend: the engine and the brand), the app (the audience we build, turned into standing value for venues, a deal they pay for every month), and social and sponsorship (the list, the channels and the sponsors that fund both, plus merch). CDMX first, proven over three months, then more event formats and more cities.
Why now
Starting from zero is cheap: three months and a few thousand dollars tells us whether this works. All three are available at the same time in the same city, which has not been true before. Nothing is committed, no lease, no entity, no equity, so every decision is still reversible, which is the best moment to start and the worst moment to wait. The cost of finding out is small; the cost of waiting another year is another year.
What we are asking Teddy · what he gets
Three months working alongside Mike and Michelle with an equal voice in every decision; carry the operating costs as a loan to FINCA, roughly US$1,000–5,000 in total, repaid if we do not continue; give the club a base (accommodation for Mike and Michelle for the three months); roughly ten to fifteen hours a week, most of it the good part. In return: an equal third of net profit for the three months, an equal voice in decision making, design, development and execution, and at the review a real choice between three routes decided against evidence rather than against a guess.
The whole point of a three month trial is that nobody has to be right today.
Page 2 · The plan (execution, CDMX)
Four events per month, one per week. Commission figures gross, before costs.
Pillar 1 · Events
Milestones: month 1 venue set and first event delivered; month 3 100 people per event; month 6 200 people per event with volunteers and a small team. Model: 15–20% commission on what guests spend at the venue.
Per event
| Guests | Spend/person | Venue gross | @15% | @20% |
|---|---|---|---|---|
| 100 | 200 MXN ($11) | 20,000 ($1,110) | 3,000 ($170) | 4,000 ($220) |
| 100 | 300 MXN ($17) | 30,000 ($1,670) | 4,500 ($250) | 6,000 ($330) |
| 100 | 400 MXN ($22) | 40,000 ($2,220) | 6,000 ($330) | 8,000 ($440) |
| 200 | 200 MXN ($11) | 40,000 ($2,220) | 6,000 ($330) | 8,000 ($440) |
| 200 | 300 MXN ($17) | 60,000 ($3,330) | 9,000 ($500) | 12,000 ($670) |
| 200 | 400 MXN ($22) | 80,000 ($4,440) | 12,000 ($670) | 16,000 ($890) |
Per month, 4 events (MXN, commission range 15–20%)
| Guests | @200 MXN | @300 MXN | @400 MXN |
|---|---|---|---|
| 100 | 12,000–16,000 ($670–890) | 18,000–24,000 ($1,000–1,330) | 24,000–32,000 ($1,330–1,780) |
| 200 | 24,000–32,000 ($1,330–1,780) | 36,000–48,000 ($2,000–2,670) | 48,000–64,000 ($2,670–3,560) |
Pillar 2 · App
Milestones: months 1–2 concept and workflow finalised; month 3 twenty venue deals; month 6 fifty to one hundred venue deals; promoted at every event.
Model 1 · Subscription (500–4,000 MXN/month per venue by size; average used 2,250 MXN / $125)
| Venues | Conservative (1,500 avg) | Average (2,250) |
|---|---|---|
| 20 (month 3) | 30,000 ($1,670) | 45,000 ($2,500) |
| 50 (month 6) | 75,000 ($4,170) | 112,500 ($6,250) |
| 100 (month 6+) | 150,000 ($8,330) | 225,000 ($12,500) |
Model 2 · Commission per code (10–20% per purchase; assumes 300 MXN ticket, 30 redemptions/venue/month; tracking still open: QR or unique link)
| Venues | @10% | @20% |
|---|---|---|
| 20 | 18,000 ($1,000) | 36,000 ($2,000) |
| 50 | 45,000 ($2,500) | 90,000 ($5,000) |
| 100 | 90,000 ($5,000) | 180,000 ($10,000) |
Commission only beats the subscription above roughly 50 redemptions per venue per month. Subscription is the default; commission is the upside once tracking works.
Pillar 3 · Social + sponsorship sales
Milestones: month 1 landing page live with WhatsApp, Instagram and Facebook running; WhatsApp 1,000 people in 3 months and 6,000 in 6 months, built on the local network (Mike + Teddy) and the international network (all three); month 3 three sponsors, month 6 five sponsors; merch live from month 2.
Sponsorship · small monthly packages, 4,000–20,000 MXN each ($220–1,110)
| Sponsors | Low (4,000 ea) | Mid (12,000 ea) | High (20,000 ea) |
|---|---|---|---|
| 3 | 12,000 ($670) | 36,000 ($2,000) | 60,000 ($3,330) |
| 4 | 16,000 ($890) | 48,000 ($2,670) | 80,000 ($4,440) |
| 5 | 20,000 ($1,110) | 60,000 ($3,330) | 100,000 ($5,560) |
The big one, once: 500,000 MXN (~$27,800) sold as an annual title sponsorship of the whole event series: name, presence at every event, app integration, content across twelve months. Treated as separate upside, not run-rate. Note: this figure is far above Mexican market rates for single posts; the annual-title framing is the only one at which it is defensible.
Merch · print on demand, no stock
| Channel | Cost stack per unit | Sell | Net margin |
|---|---|---|---|
| Online, POD + national shipping | POD base 180–260 MXN ($10–14) + shipping 120–180 MXN ($7–10) + ~4% payment fee | 450 MXN ($25) | 50–130 MXN ($3–7) |
| At the event, handed over | POD base 180–260 MXN ($10–14) | 400 MXN ($22) | 140–220 MXN ($8–12) |
Blended margin used: 150 MXN ($8) per unit, ~70% sold in person. Attach rate 3% of guests at month 3, 5% at month 6. Month 3: 12 units ≈ 1,800 MXN ($100)/month. Month 6: 40 units ≈ 6,000 MXN ($333)/month. No upfront inventory and no stock risk: that is what the lower margin buys.
Combined forecast (mid scenario: 300 MXN spend, subscription app model, mid sponsorship)
| Revenue | Costs | Profit | Per partner ⅓ | |
|---|---|---|---|---|
| Month 3 (100 guests, 20 deals, 3 sponsors) | 101–107k MXN ($5,600–5,930) | 10k ($560) | 91–97k MXN ($5,040–5,380) | ≈ $1,740 |
| Month 6 mid (200 guests, 50 deals, 5 sponsors) | 215–227k MXN ($11,920–12,580) | 30k ($1,670) | 185–197k MXN ($10,250–10,920) | ≈ $3,530 |
| Month 6 high (200 guests, 100 deals, 5 sponsors top price) | 367–379k MXN ($20,390–21,060) | 45k ($2,500) | 322–334k MXN ($17,890–18,560) | ≈ $6,070 |
Open, to settle alongside: the FINCA name. After CDMX: more event formats, more cities.
Page 3 · The agreement
1 · The trial
Three month working trial, extendable to six by written agreement of all three. Scope is the plan above. Teddy has an equal voice in decision making, design, development and execution. Areas of ownership are found during the trial, not assigned upfront. This describes how we work for three months and is not a statement about ownership. Profit share during the trial is equal thirds of net profit. Equity is decided at the review, not now.
2 · The review: who decides what
At the end of the trial, Mike and Michelle decide whether FINCA continues with Teddy. If we continue, Teddy chooses between Route B and Route C.
3 · The three routes
Route A · if we do not continue. The loan is repaid in full within three months of the review, plus a 10% profit share for one year as compensation for the work he put in. No equity, nothing held.
Route B · working partner. Equal share, tied to active participation. The condition runs until FINCA generates US$30,000 per month in profit; from that point the equal share stands on its own and no further work is required. The goal is to reach that point fast and outsource the day to day, so the condition is built to expire. If Teddy stops working or leaves before that point, his share reduces to 10%: he keeps 10% in every case, only the part above 10% is at risk.
Route C · passive investor. 10% equity for an amount agreed at the review, in a separate document. No work required.
4 · What we ask in return (el compromiso)
Commitment to taking FINCA to the next level, roughly 10–15 hours per week, most of it the fun part: hosting the event, being in the room, meeting venues. Costs are structured as a loan to FINCA. Teddy funds the operating costs of the trial, approximately US$1,000–5,000 in total (≈18,000–90,000 MXN). Every peso is a loan, not a payment and not a purchase of equity. The loan does not convert into shares, it is unsecured, and there is no personal guarantee from Mike or Michelle. Repaid in full within three months of the review if we do not continue. Local costs paid directly by Teddy's card in pesos; online and international costs transferred to Michelle via Wise or similar. All against a written budget agreed by all three before any money moves. Base: free accommodation for Mike and Michelle during the trial as the FINCA base, possible renovation after the trial.
5 · What happens next, in this order
This sheet agreed by all three; operating budget written and signed; loan paper drafted and signed; trial starts with the review date fixed today, in the diary, all three present.
Still open
- Definition to fix before signing: "US$30,000 per month in profit" means net profit averaged across three consecutive months, excluding one-off items such as the annual title sponsorship. On the current plan this sits above even the month-6 high case (~$18,600), so the condition realistically releases in year two.
- Not yet decided from the 29 July founder gap-check: the trial pass rule ("six events in three months"); the cost range $1,000–4,000 vs $1,000–5,000; the no-money-to-personal-accounts point (the Wise transfer to Michelle is exactly this); the language rule "founding partner path" rather than "equal partner"; the rule that Teddy does not advise FINCA.
- The footer mark "FINCA ◇ Est. 2021" is retained on the PDF pages. Given that nothing has been built, confirm it refers to the name and the idea rather than a track record.