What this is
This is the founders' working hub: the single link where the FINCA concept notes, execution plan, app design and build documentation, operating system and decision log live in full detail. It is updated as the work moves. The polished masterplan deck is the front page of this same site: open it here.
The sections
Brief & Proposal
The current three-page brief and proposal for Teddy (31 July 2026): the zero-base brief, the three-pillar plan with full financials, and the trial agreement with the three routes.
Concept Notes
What FINCA is, the market logic, the revenue engines, the distinctive bets and the honest risks.
Execution Plan
The full build roadmap: 12 phases from foundation to platform, the cold-start playbook and the 90-day operating dashboard.
The App · Design & Build
The complete app design brief Michelle is designing against, the engineering build spec, the 18-screen demo and the sitemap.
Operating System
The execution OS pack: templates, CRM schema, weekly cockpit, and how the founders work together across timezones.
Library & History
Every deck, document, template and designed artifact produced to date, viewable or downloadable, with the dated project history.
Decisions & Brand
The running decisions log (what is approved, what is open) and the locked brand rules.
Quick links
Open the 18-screen app demo Sitemap & information architecture Open the masterplan deck
How updates work
This hub is rebuilt from the FINCA working files in iCloud (the numbered folder system: strategy, brand, web & app, decks, operations). When a document changes, the hub is redeployed and this link stays the same. Ask Claude in the FINCA project to update any section, add a new document, or publish a fresh revision.